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Archive for the ‘Personas’ Category

What’s your problem?

Process: Audience

Well, I’ve finally been able to post another article. Before this article, I started another one about writing your resume as a story. But I had skipped a step. I hadn’t yet figured out what I wanted to say, or who I wanted to say it to. Of all the information I could include, what should I? In trying to answer that question, I realized quickly I hadn’t yet defined the problem I was trying to solve.

On the surface, the problem is easy. How can my resume help get me hired? If the goal of a well-written resume is to get a phone call, its function is to summarize for the person reading it, my ability to do the job. Within that statement, there are a few implicit questions. But in my mind, the more important one is, who will be reading my resume and how can I address their questions?

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